About Bob Ford
All of the information provided on this site, except that otherwise identified, is by Bob Ford.
For over 30 years Bob Ford has worked in and around, and written for and about the automotive industry. His extensive exposure ranges from the executive suite to the factory floor to the dealership. He's had virtually totally free access to closed door conversations, crisis management meetings and to some pretty odd and even questionable behavior. Ford has, in short, seen automotive industry management and dealership personnel at their best and worst.
Ford is author of A Best Selling Car Buying Guide
What Car Dealers Won't Tell You by Bob Ford is an "insider's guide" to buying a new or used car. It details what to look for, what to watch out for and provides negotiation strategies and inspection guidelines designed to help buyers avoid scams and buyer pitfalls.
Media/Lecture Credits
Ford has appeared on television as a subject expert on The Today Show, Fox News, CNN, many local market cable shows and dozens of call-in radio programs. He is invited by civic organizations and clubs as a guest speaker. He also is the automotive editor at-large for Young Money Magazine and has been interviewed extensively for newsletters and consumer publications like Bottom Line. He is available for lectures. (For lecture information and availability contact The Automotive Consumer Information Service.
Other Books
He is the author of An Indispensable Man a new novel - available on Amazon.com. One reviewer called it "an automotive Bonfire of the Vanities." It provides readers with an uncommon, insightful, ironic look at an industry that impacts virtually every American old enough to have a driver's license.
